What is social media and why does your business need it?
No matter what the size of your business is, your customers are online and using social media. Social media platforms like Facebook, Twitter, Instagram and others provide people with a way to communicate and interact online. But while sharing stories and pictures with family and friends is fun, it is not the only way people use these platforms. Social media has become a valuable tool for those seeking information and recommendations on businesses.
People like to share their experiences online and social media platforms are the perfect way to spread the news, both good and bad. If someone has a good experience with your business, they may be inclined to share that experience on social media. A good social reputation can build customer loyalty and trust in your brand and help bring new customers to you. However, the same holds true for bad experiences. And the information can spread fast! An unsatisfied customer, disgruntled worker, ex-employee, or unethical competitor could quickly spread bad or misleading information about your business across social media. And the damage it could do to your businesses reputation could be unrecoverable.
Creating and maintaining a strong social media presence ensures your brand is being showcased in the best possible way. It allows you to engage directly with both existing and potential customers, and it allows you to address any negative sentiment about your brand. And another benefit that social media provides for your business is the wealth of analytical data it provides. It allows you to see what your customers likes, interests and behaviors are, and can greatly help you tailor your marketing campaigns and even your overall business approach.
One thing is for certain, whether your business is on social media or not, your competitors surely are. Don't let them be the only ones communicating with your customers. Stay engaged with your customers on social and your business will surely benefit.
Social Profile Design & Setup
All social platforms are not created equal. Facebook, Twitter, Google+, Instagram and others all have their unique ways in which people use and communicate through them. And not all of them are suited for every business type. Let us help you better understand these platforms, and how to successfully design and set them up for your business.
Social Media Management
Simply having social profiles is not enough. Providing a steady stream of relevant content drives interest in your brand, keeps customers engaged, and attracts new customers through social sharing.
Social Brand Monitoring
Keeping tabs on what people are saying about your brand can mean the difference between success and failure. We monitor your brand for social mentions both good and bad. We can then help you take action to address any negative sentiment before it gets out of control.
People share an enormous amount of information through social media. Businesses can benefit greatly by analyzing the likes, shares, interests and behaviors of social media users. We can help you understand this wealth of information and leverage it toward creating more effective marketing campaigns.
Let us set up and manage customized social media profiles for your business. Once set up, we can help you develop a Content Marketing strategy to keep your social presence fresh and continually driving traffic to your website. Contact us today to see how we can help manage your social profiles and optimize your website.