SEO is about helping search engines understand what your website is all about and proving to them that your site is worthy of ranking higher in the SERPs
Search engines are "Answer Machines". People use search engines as a way to both answer questions and to navigate the World Wide Web. When someone types a question into a search engine, they expect it to provide accurate answers. The answers can be displayed in several forms, but typically users expect to see a list of relevant websites that can provide information to answer their question. The web pages listed at the top of the search engine results pages (SERPs) are valued the most, as it is these pages that the search engines deem the most relevant. Because of the tendency for people to rate the first results as the best, it is critical to have your business listed toward the top of the SERPs if you are to get meaningful traffic. And that is where Search Engine Optimization comes in.
What is Search Engine Optimization?
Search Engine Optimization (SEO) is a marketing discipline that uses both technical and creative elements to help websites rank higher in the SERPs. Search engines are very smart, however there are literally billions of websites that must be sorted and ranked to provide the best results for searcher's questions. Implementing SEO techniques ensures that the search engines understand what kinds of content a user can expect to find on your website, and how it related to their particular search query.
Why Does Your Business Need SEO?
When search engines deem your site relevant and valuable to a particular search query, they will be more likely to display your site at the top of the SERPs when a question is asked. Since people typically consider the top SERP results as the best, implementing SEO techniques can help drive significant traffic to your website, and more traffic means more business. However, not using SEO can leave your website in relative obscurity, hidden deep in the search results where it will likely never be found.
On-page SEO focuses on optimizing both the content and the HTML source code of individual web pages. On-page SEO factors include things like keyword use and density, meta data, URL structure, body tags, image alt attributes, page caching and site speed, internal and external hyperlinks and others.
Off-page SEO focuses on factors outside of your website that improve search engine and user perception. It is based on building authority, relevance and trust in your brand through outside websites, people, social channels, etc. linking to your site and effectively vouching for your brand. Backlink creation is the basis of off-page SEO as search engines use backlinks as an indicator of popularity. Other off-page factors include social media marketing, guest blogging, brand mentions and any other external reference to your site.
Let us perform a thorough SEO Audit for your website. We can identify both on-page and off-page SEO issues and help you correct them. We can also show you how your competition stacks up and help you develop an SEO strategy to outperform them in the search engines. Contact us to see how we can help optimize your businesses website today.