AI & Search Engine Optimization

SEO is about helping search engines understand what your website is all about and proving to them that your site is worthy of ranking higher in the SERPs

Search Engine Optimization (SEO) is a marketing discipline that uses both technical and creative elements to help websites rank higher on search engine results pages (SERPs) and show up in AI-generated responses. 

SEO Toolbox

We use the following, industry-recognized SEO tools in our analysis of your site:

  • Google Search Console
  • Bing Webmaster Tools
  • SEMRush
  • AHREFs
  • Screaming Frog

In addition to these tools, our team can write custom computer scripts in Python to check unique features on your site if our off-the-shelf tools aren’t up to the task.

SEO Analysis (Technical) 

While there are many specific factors that affect search rank, when we audit a site for search-friendliness we generally focus on these key areas:

  • Site Performance – Server optimization, site and page caching, CDN, Media offload, etc.
  • On-Page Factors – Optimize content and meta data on your pages for search indexing
  • Indexability – Ensures your site can be found, has a sitemap, and is free of broken links or other issues that prevent search engines from scanning your site
  • Competitive Analysis – See how your site stacks up against your competition.

Our comprehensive report looks at each page on your site, providing a thorough, actionable report.  

Content Optimization (Creative) 

Our team of SEO experts can optimize existing content or write new content to help your site rank higher in search engines. We can help you tailor:

  • Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT)
  • Page content for specific keywords
  • Blog posts to increase your site’s rank
  • Site meta data, like page titles and descriptions
  • Page structure, such as headers, image alt tags, and other factors.

Let us perform a thorough SEO Audit for your website. We can identify both on-page and off-page SEO issues and help you correct them. We can also show you how your competition stacks up and help you develop an SEO strategy to outperform them in the search engines. Contact us to see how we can help optimize your businesses website today.

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